Estée Lauder has launched their new Youtube channel offering beauty tips amongst 35 videos including Creative Makeup Director Tom Pecheux and global spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley.
The channel allows you to view product information, read ratings and reviews, get beauty tips, and engage with their online community.
“We are thrilled to offer viewers an inside look at the Estée Lauder brand, with a behind-the-scenes view of our products, personalities and so much more,” said Charisse Ford, Senior Vice President of Global Marketing.
Videos are curated into various sections to allow for easy navigation of content including:
– “How-To” videos
– Interviews with Creative Makeup Director Tom Pecheux
– Behind-the-scenes access
– “Signature services” videos
– “Beautiful Skin” demonstrations.
Instructional how-to videos are the focal point of the channel. Viewers can follow along to learn how to create a smoky eye, get fuller lips, achieve a bold brow look, and more. There are simple instructions below each video that correspond to a product. If a viewer would like to purchase a featured product, there are ratings and reviews made available.
Viewers can activate the on-screen mirror and watch tutorials while trying the application method on themselves. This allows the viewer to practice in real-time: your webcam is initiated, and from there you can see both yourself and the video on the screen so you can apply the techniques on yourself.
Annotations within the videos direct people to other related videos to continually engage viewers.
Visitors can also read product ratings and reviews without having to leave the Estée Lauder YouTube channel. These reviews are generated from the millions of customers that visit Estée Lauder’s e-commerce website, allowing YouTube viewers to have reliable feedback immediately on-hand.
Estée Lauder is available at most Duty Free Canada stores. Check our Specials Page to see if any cosmetics are on sale, or contact your local Duty Free Canada store for details.
Remember, at Duty Free Canada you get premium goods at discount prices, and without the tax!
