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Beer industry blames itself for falling behind
Beer industry leaders have blamed a multi-year slump on everything from the economy and weather to anti-smoking laws in bars. But one top executive is bluntly suggesting that the industry itself is the problem for failing to out-market the spirits category. “The days of beer guys knocking each other around and not worrying too much about spirits and wine is over, and it’s frankly been over for a long time,” MillerCoors CEO Tom Long said in a speech to hundreds of beer distributors gathered this week in Las Vegas for a meeting of the National Beer Wholesalers Association. “We’re going to…
Posted in Atlantic, British Columbia, National News, Niagara, Prairies, Quebec, Regional News, Southwest Ontario
Tagged advertising, alcohol specials, Beer, business, grey goose, marketing, save duty, save tax, spirits
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